It’s true that you can buy some software off the shelf and throw together your own web page (if the cousin’s kid is too busy killing zombies online). Of course, it will look like you bought some software off the shelf and threw together your own web page.

You don’t really need to get a professionally designed web page with custom tracking abilities — unless, of course, you want to look like a professional organization.

The choice is up to you.

Related Article: Less Is More

If you decide to go with the kid, it will probably be a good learning experience for him. He will soon find out that he’s in over his head and he will either find an easier hobby (hence the video games) or get some post-high school training.

If you decide to go with the professional, make sure you hire someone that knows what they’re doing. (Here’s a clue: the lowest price may not always be the best deal.) Your web page should reflect your company’s personality. Is it quirky? Formal? Established? Up and coming? It must be clean and easy to navigate — those five seconds can really get away from you. You also need clear and concise copy, not too wordy. You have to capture the reader’s attention, without bogging them down.

If you want to save some money, replace the toilet paper with 1-ply instead of 2-ply in the employee’s lounge. But don’t skimp on your web page; it’s working for you ‘round the clock.