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Here’s a modern day example. I have noticed I am especially irritated by people that dominate the conversation. It was a real ah-ha moment for me when I turned the proverbial tables and recognized that of all the people in my circles, they very one most likely to dominate a conversation is me! I am the worst offender.

This insight into myself has served me well on two points.1) Now that I’m aware of my habit, I can more easily reign myself in, and 2) I have more compassion when I run across one of “those kinds” of people.

Granted this is a marketing blog. So what’s the connection?

Marketing is not about websites and advertising and campaigns. Those are tools. Marketing is about people — clients and customers. And it’s about you. Marketing is about promoting your product, but your business boils down to you.

So, despite that it will make you feel uncomfortable, take a long and honest look at yourself. And, again borrowing from Mr. Shakespeare, “To thine own self be true.”